DC and Kia Team Up for JLA Car Fleet

DC Entertainment and Kia Motors America have now joined forces to create a fleet of Justice League-inspired vehicles combining automotive style with comic book art. The partnership, which will deliver eight individually customized vehicles, harnesses the talents of famed DC artist and co-publisher Jim Lee, who has collaborated on the design of each car.

Each core member of the Justice League of America -- Superman, Batman, Wonder Woman, Green Lantern, Flash, Aquaman and Cyborg -- has been matched up with a Kia vehicle. The Batman-themed Optima will be the first unveiled during New York Comic-Con on October 10. Other one-of-a-kind vehicles will be subsequently revealed over the next ten months at various events, including SEMA Show in Las Vegas, North American International Auto Show (NAIAS) in Detroit, Wonder-Con and San Diego Comic-Con. Additional model bases include the Soul, Sorento, Sportage, Rio and Forte.

The partnership between DC and KMA was originally conceived to benefit "We Can Be Heroes," a giving campaign, dedicated to helping fight hunger in the Horn of Africa and inspired by the heroism of the iconic Justice League characters.

"DC Entertainment is pleased to be partnering with Kia on this program to help raise awareness and funds for the devastating hunger crisis in the Horn of Africa,” said Amit Desai, DC Entertainment's SVP of franchise management.  "Each of the iconic members of the Justice League is a superhero in his or her own right, but when they band together as the Justice League, they become an unstoppable force for good and right."